What Role Do Fonts Play In Communicating Brand Identity Through Web Design?

As pointed out, fonts are important in the way brands represent themselves through web designs. All the fonts used on a website contribute to the result of giving the visitors an understanding of what kind of brand the website is representing and what the brand stands for. 

Conveying a particular message about the brand, casual or elegant, classic or contemporary, the type choices are made before the words themselves can be read. 

It means that font choice is one of the crucial aspects that should be considered when designing a web site. So, continue reading before you look for the best branding agency New York. 

The Difference Between Fonts

The first decisions that one is required to make while considering the fonts are decision between serif and non-serif fonts. Examples of serif fonts in on type 3 are the small lines at the end of letters like in the Times New Roman font. 

These styles such as Arial do not. In the past, the use of serif fonts is associated with a professional and classic brand image. Articles that are published in sans-serif fonts are clean and simple and appear very modern. 

For instance, a luxury fashion firm may incorporate them on their website because such fonts portray tradition and elegance. On the other hand, a tech startup may decide to use sans-serif fonts to give the impression of modernity, simplicity and ease of use. The choice between serif and sans-serif makes the basic tone.

Construction Of Brand Personality

Apart from the organizations’ formal nature, fonts convey character. Some of the styles, especially the bubbly handwriting style make the text playful and whimsical. Precise, well separated letters facilitate reliability. 

Hence, type selection has to be in harmony with the character the brand is willing to embody. For instance, an all-natural children food product company should adopt the friendly and playful font type to inform customers about their products. 

On the other hand, if a firm is in the financial service industry, it may go for a bolder though clear font such as Arial to reflect their business approach, no frills. It is important to maintain coherence through font personalities in relation to the developing brand image.

Fonts Color And The Background 

Color of the font created by website development New York also plays an important role in branding. Standard text for conservative brands may be black color or dark blue one. These non-critical, easy-to-read hues indicate reliability. 

Conversely, an agency that wants to be provocative will use bright shades of orange fonts because such hues are attention grabbing yet boastful. Also, contrasting colors indicate that something is contemporary, rather sophisticated and calibrated at that. 

So, font shade and color contrast also correlate with personality – dark and a high contrast is aggressive while light and low contrast looks fragile. They should reflect what the company want to portray. 

Font Selections Have To Stay Consistent 

Typography design decisions made by any brand should be consistent across different touching points online. Where one page uses one type of font, the next page uses the opposite type of font, and this impacts the level of awareness that a brand-pushes into the consumer. 

Think of a hotel, where they have creative child-like fonts of bubbly playfulness on their marketing site but boring formal fonts listing all the features in the hotel rooms. This confuses the consumers about the brand. 

However, the typefaces that are chosen for use should be consistent throughout all pages of the website, in ghost sites, blogs, and other related side projects to ensure constant remembrance of the brand. 

Conclusion

Font selections are often days appear insignificant, but they create first insights about brand attitude and tone before the visitor reads the text. The proper use of the carefully chosen fonts promotes the brand awareness and people’s familiarity with the elements.

Kinds of typefaces such as serif or non-serif, font personality, contrasting color, and consistency create harmony with the brand image that the website’s owner wants his or her website to portray. 

Professional and intentionally used fonts work in harmony with the idea behind brand image. This plays into the intuitive verdicts’ visitors have, detailing the brand experience website visitors have.