How Can You Collaborate Seamlessly With A Web Design Agency During A Website Overhaul

Redesigning your site is an important step. It requires more than the services of a graphic designer to make your site appear appealing. There must be an open and clear communication system, a united vision and process which keeps the process moving smoothly without a haze of confusion. 

The process of working with a New York web design firm in this manner can be either smooth or painful depending on how you work together. If you're planning to update your website, these suggestions can help you establish an effective working relationship with the agency you work with and help avoid the most common obstacles.

Making Clear Goals From Day One

Begin by being specific about your goals. Are you trying to get more customers, lower bounce rates or even make the website mobile-friendly? Perhaps it's the latter three. Whatever the case, take these down and make them available with your agency. It's not enough to say, "We want a modern site." 

This can mean different things for individuals. If you have clear goals and your company knows exactly what direction to take. This helps avoid design changes that are made later and can save you time. Be sure to discuss the issues you're having with the current website so that they will not repeat the same mistake.

Assign A Point Person On Your Team

A lot of voices could make things more difficult. Designate one person on your team to be the primary person to contact. They will be responsible for gathering feedback from within the team, making information, and will communicate directly to the agency. 

This reduces confusion messages, back and forth confusion. Be sure the person you are communicating with is well informed about your company and can take the right decisions. If one person controls communications, projects are more likely to be on the right track and make time frames.

Keep The Feedback Process Simple

If you provide comments for the web design firm New York the timing and clarity are important. Don't wait until the end of the step to voice your opinion. Make comments as soon and frequently as you can but be sure to keep them in the right direction. Instead of telling the reader, "I don't like this page," you can say, "The layout feels crowded, and the call-to-action isn't clear." 

Combine all comments into one document or send an email whenever feasible. Do not send out multiple messages, especially those that come from multiple sources. It keeps the process of design moving without any confusion or repeated editing.

Stay Involved Without Micromanaging

You must register, but don't linger. Let your company have room to create and think. Check-ins every week or biweekly are generally sufficient. At these times, you can find out how things are progressing, make inquiries, or make sure that you understand any questions. 

If you feel something is unnatural, voice your concerns, however, don't insist on regular changes or take control of every decision. You hired them with a purpose. Be confident in their processes However, you must remain engaged to steer the process to the correct direction.

Stick To Agreed Timelines

The reason for delays is usually due to delays in approvals or delayed responses. Be sure to stick to the timeframe you established in the beginning. Content or any feedback, they won't be able proceed. 

Create deadlines within the agency to collect all the information they require for the bios of team members, blog posts or branding materials. The time you lose on your end may result in rush costs as well as skipped steps and weaker end project.

Final Thoughts

A successful collaboration with a design company requires more than good intentions, it takes discipline and collaboration. When you set goals, assigning an individual to lead the project, providing precise feedback, remaining on top of deadlines, and staying and deadlines, the process will be more enjoyable for everyone. 

A successful site overhaul doesn't happen by chance. It's only possible when both parties adhere to the plans and are committed to the task. If you approach your company as a partnership, not only a supplier, but you will also get superior outcomes and a site which serves your company.